People have a lot of misperceptions about Army life. A lot of assumptions and somewhat negative takes. So let’s confront them head-on, in the most natural of ways. By revealing truth through simple Soldier interactions, where facts are made clear. And perhaps more than a bit surprising.
For this more lighthearted take on the Army benefits, our team was involved in the Spanish version of two of the five ads produced for this national campaign.
Our team also made original radio pieces under the same concept for different multicultural markets.
This included English and Spanish versions and 0:30, and 0:15 seconds cutdowns.
This included English and Spanish versions and 0:30, and 0:15 seconds cutdowns.
