Our team led creative for multicultural social media posts for @goarmy.
To write for the Army, you need to know about the Army. Together with several agencies, we learned acronyms, uniforms, the chain of command, and even the NATO alphabet.
We created +200 pieces, finding unique ways to show authentic multicultural representation that resonates with their young audience.
To write for the Army, you need to know about the Army. Together with several agencies, we learned acronyms, uniforms, the chain of command, and even the NATO alphabet.
We created +200 pieces, finding unique ways to show authentic multicultural representation that resonates with their young audience.



